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About Basic Attention Token
Basic Attention Token is the asset behind the Brave browser's advertising system, designed to pay users directly for the attention they give ads. It replaces the usual arrangement in which intermediaries capture most of the value of online advertising.
How Basic Attention Token Works
Brave blocks conventional trackers and ads by default. Users who opt into its own privacy-preserving ad system receive BAT for viewing them, and can pass that BAT on to creators they read or watch. Ad matching happens locally on the device, so browsing history never leaves the browser.
The History of BAT
The project was founded by Brendan Eich, creator of JavaScript and a co-founder of Mozilla, and the token launched in 2017. The Brave browser has since grown to tens of millions of monthly users, making it one of the few crypto projects whose product is used widely outside the sector.
What BAT Is Used For
BAT is paid to users for viewing opt-in ads, spent by advertisers buying that attention, and tipped or auto-contributed to publishers and creators. It functions as the unit of account inside the Brave advertising economy.
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Why buy Basic Attention Token with YouHodler? +
YouHodler combines advanced security and encryption with a simple way to buy and sell BAT, fast crypto transactions, support for multiple fiat currencies, and a platform that works for newcomers and experienced traders alike.
Is Basic Attention Token a good investment? +
BAT is attached to a real consumer product with a substantial user base, which is rare in crypto. The token's value depends on advertiser demand within one browser's ecosystem, and Brave has been shifting parts of its rewards model over time. BAT is volatile — research the current model before investing.
Can I buy Basic Attention Token today and sell it tomorrow? +
Yes. YouHodler supports selling as well as buying, so you can acquire BAT and later exchange it for fiat currencies such as USD or EUR. Transactions settle quickly, major fiat currencies are supported, and withdrawals go out by bank transfer.
Is it safe to buy Basic Attention Token? +
Buying BAT is generally safe on a reliable platform like YouHodler, which applies data encryption, identity verification and multi-layer account protection. The asset itself stays highly volatile, so prices can move sharply over short periods.
How do I convert Basic Attention Token to cash? +
Connect a bank account, debit card or credit card to your YouHodler profile, exchange your BAT for a fiat currency such as USD or EUR, then withdraw the balance straight to your bank.
How much is $100 worth of Basic Attention Token right now? +
That depends on the live BAT price, which moves constantly. Use the price chart on this page to see the current rate and work out exactly how much BAT $100 buys at this moment.
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